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7 Myths About Real Estate Investing That Are Costing You Tens Of Thousands Of Dollars
Did you know that real estate investing has created more millionaires that ALL other industries combined? The question, then, is why are more people not invested in real estate? Even with the increased awareness in real estate investing, more people...
Home Styles In Real Estate Ads – The Meaning
Whether you’re buying or selling, reading real estate ads can be confusing. Here’s a primer on the styles mentioned in the ads.
Home Styles
What’s the difference between a Tudor and Colonial style? What about a Colonial and Dutch Colonial?...
How Appraisals And Assessments Differ
Many people think appraisals and assessments are the same thing or at least that they should be for the same amount. The truth is they can vary greatly. Let’s look at each of them.
Appraisals
An appraisal is an estimate of market value. An...
How to completely rehab your home in 10 days!
Complete Home Rehab in 10 Days
By Dan Auito
This report is about taking a house and restoring it to an aesthetically pleasing dwelling that has reclaimed its functional utility. In effect, it is the anti-aging medication for bricks and...
What Good Is A Real Estate Investing Course If It Doesn't Contain A Marketing Plan?
You’re a Real Estate Entrepreneur or Investor, and you’re out there in the market place looking for deals. I have a question. for you.
Are you doing a bit of advertising and just hoping that a deal will fall in your lap, or are you operating in a...
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Decorating to Sell a House by Meeting Three Key Needs
Specific marketing campaigns are no longer just for automobiles and designer clothes. Targeted marketing techniques are now applied to houses that are for sale. Decorating your house in a specific manner to facilitate the selling of it is an important aspect of selling and marketing your home; this type of decorating is called home staging.
The goal of this type of decorating is to strategically style to address the psychological needs of the buyer. The buyer has three major needs when they look at the house.
- Can I imagine myself (my family) living here?
- Is this an easy, carefree house to live in?
- Is this a good value for my money?
All décor choices you make to sell the house will reflect those needs of the buyer.
The most important tip to keep in mind at all times is that first impressions are critical in every area. The first time a potential buyer sees this house is curb appeal. That first glance they get as they step in the house can sell the house. First impression will happen in each and every room; make that impression awesome!
Remove: This area of staging is very difficult for some homeowners because it involves decorating it as a marketable house not as a beloved home. You do not want anything personal on display. This includes removing all family photographs, all toiletries, mail/bill piles, and all special collectibles. All bathroom and kitchen counters need to be cleared expect for only one or two decorative objects. Generally speaking, remove all wallpaper and paint all rooms a neutral ivory color. This meets the need of being able
to imagine living there (and not being distracted by who lives there now)
Clean: The house needs to be absolutely sparkling clean. This includes washing windows inside and out, shining the kitchen sink, dusting baseboards, bleaching grout around tiles. It also needs to smell clean and fresh. The house can not smell of animals or cooking. Do not have daily housekeeping supplies visible to potential buyers. This includes laundry baskets and dish drainers - nothing to remind people that there will be work to do in this house. You want to meet their psychological need of living in an easy, carefree house.
Reduce: This area of staging® is the most over looked area by the do-it-yourself home seller. All closets of any kind - (foyer closets, master bedroom closets, linen closet, pantry etc) must only be half full. And that does really mean only ½ full. Also consider taking out the extra living room chair or extra dresser in the bedroom. Pack up items you can do without for the next couple months. You want to show that the house has lots of space and room to grow. This meets the needs of good value for the money.
These three simple but effective decorating techniques can help you market and sell you home for what it is worth.
About the Author
Julie Dana is a professional Interior Redesigner and Accredited Staging Professional. Her company, The Home Stylist, offers online decorating consultations, do-it-yourself decorating plans and real-estate staging.
Visit http://www.thehomestylist.com/ to take a fun style quiz, vote on a color poll, and sign up for free decorating e-newsletter.
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