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Convert Your Single Family Home Into A Legal Multi Family Home
Will it really be legal?
It can't be done legally! I've heard it literally hundreds of times, yet in my concrete cutting business, one that is crucial in the conversion process, I have seen it done hundreds of times. How you may ask? It's...
Maine Real Estate – The Pine Tree State
While a vast majority of Maine is forested, the beautiful shoreline dominates the state. Maine real estate prices, however, are surprisingly reasonable.
Maine
Maine is one of the more beautiful states in the country. Travel inland and you will...
Need A House And Pet Sitter While You're Away But Think You Can't Afford It? Think Again - You Can Find A House Sitter Who Works For Free.
While you're out in the big world, your most precious possessions need to be cared for: your property and your animals. All sorts of service providers have sprung up to cater for this growing market, however, the services of agency-registered pet...
Real Estate Timing - When To Buy, Sell, Hold
When is the best time to buy real estate? When buying real estate for investment, smart money does not buy at, or near, the top of the market. Smart money buys real estate at, or near, the bottom of the market.
Historically, real estate often...
The Final Walk Through
So you've bought a house. The paperwork is signed and in order, and all that remains is your final walk through. Wait! Your job isn't over.
The final walk through can be a crucial step in the home-buying process. While it's true that home...
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Real Estate Marketing -- The Importance Of Listing Language
Mr. and Mrs. Buyer have just seen a listing photo of a house that's right up their alley. It seems to have the features they want, and it's within their price range. Now, continuing in the process, they read the details. They read what you've written to describe the house.
This is when the quality of your listing language either moves them forward, or drops them off.
The first parts of the listing are easy to write, and they're often enough to get a buyer to come out for a visit. Number of bedrooms. Square feet. The basics.
But your goal is to get as many interested buyers as possible to come out, which obviously increases the likelihood of a sale. So you have to go beyond the basics. Here are some tips to help you do just that:
Do the necessary research:
When I'm hired to write about the benefits / qualities of a product or service, I almost always spend more time researching than writing. I never write a single word until I know, with certainty, what's worth writing about and what's not.
The point is, you can't write everything about a house in a listing — there's no room for that. So you have to examine the property inside and out to find those things that make it truly unique. You have to dig up the unique selling points.
Put the reader in the house:
Whenever possible, try to describe the enjoyment that results from a particular feature (as opposed to describing the feature by itself).
Note the difference in the examples below.
Before:
This house has a rear deck with a lake view.
After:
Enjoy watching sunsets over Jefferson Lake from your screened-in rear deck.
Before:
The family room features a large brick fireplace.
After:
The family room's grand fireplace will keep you
cozy during Colorado winters.
Don't underestimate the small stuff:
If you're creating a short, bulleted “laundry list” of features, be as specific and all-inclusive as possible. The house might have a feature that makes you yawn but makes a buyer perk up.
Extra outlets in the media room. Low-maintenance deck material. Wrought-iron gate. Picket fence. Sometimes the smallest things make the biggest difference to people.
Use brand names:
Certain brands can add value to a house through name alone. First, you must identify these brand names and make a list of them. This comes from the research we mentioned above.
Then it's simply a matter of weaving them into your property description.
Note the difference in the example below.
Before:
Rear deck
After:
Rear deck built with low-maintenance Trex® material (with transferable lifetime warranty).
I've exaggerated the contrast between these examples for demonstration purposes. But you get the idea.
Conclusion:
Buyers are looking for more than a house. They also want a home. A house is walls and ceilings. A home is where memories are made. It's up to you to bring this across with your listing language.
About the Author: Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their real estate marketing programs. His free newsletter is available at: http://www.ArmingYourFarming.com.
Source: www.isnare.com
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